Want to know how elite speakers shape the world with words?
Learn The 2,000 Year-Old Skill Of Speaking Articulately on Demand In Just 2 Weeks (And Transform Your Relationship With Language)
Meticulously Crafted Curriculum, Content (The Internet’s Most Articulate Library) and Coaching Designed To Help You Speak Intelligently and Creatively
The Problem
SOCIETY IS BECOMING INARTICULATE
Your last words.
Have you thought about them?
The great philosophers used to pose this question to pupils…
They believed that one could reasonably measure a mind by the words a person believed were worth leaving behind.
Great speech, they said, was a reflection of great thought.
How often do we truly consider what we say?
How often do we mindlessly let our mouths run on familiar verbal tracks?
The average English speaker says about 16,340 words a day….
How many of those words truly matter?
How many of those words uplift or inspire those around you?
It’s a tragedy that we no longer value language like we once did.
Open your ears and listen.
What do you hear?
Our sentences are shoddy, cluttered with "ums" and "uhs", and we overwork the same stale set of words…
Not to mention using swear words like a comma.
I was at the gym some weeks ago running the treadmill when I overheard a twenty-something man next to me say on his phone:
"Yeah, I've been like pissed off at f**king Sarah for f**king months and she keeps saying that I've been a total a**hole. Like I literally have been the only one willing to compromise all this time. It's basically over at this point."
His tirade continued for another 10 minutes.
It’s not his fault.
And it’s certainly not my intent to pass judgment on his speech or situation.
He's a symptom of a wider epidemic taking place in Western culture…
Society has created a global tongue of vague and vulgar expressions.
And speaking well?
It's discouraged.
I mean, there are over 7000 languages in the world and most of us speak garbage.
Perhaps you’ve noticed it too?
This skill of speaking greatly seems locked away, reserved for an elite few - those who know that good communication is a superpower.
Our exposure to great speech is limited to the occasional movie monologue or sappy quote compilation on TikTok...
This has led to conscious, creative speech becoming a bit of a dying star—a white dwarf destined for a black hole.
It’s no surprise…
Most were never really taught how to speak effectively in the real world.
The Greeks used to send their young adults away for 2 years to master speech and rhetoric before taking their place in society.
Why don't we take speaking well seriously like that anymore?
For one, the power of polished speech has slipped through the cracks of our educational systems.
The Education Reform Act of 1982 dissolved the teaching of rhetoric in public schools leaving it largely accessible to a powerful, privileged few.
Yes, they have a voice…
But so does everyone else.
Secondly, every individual person has a voice that deserves to be heard, even if it now only faintly cries out.
Very few people are being taught how to speak with intention or invention.
I’m not just about the loss of fancy words (you’ll soon learn that articulacy is not about big words)...
I’m talking about fading expressiveness, diminishing emotional intelligence, and a narrowing of thought.
Without the beauty of eloquent language, life defaults to a monotonous cycle: eat, sleep, work, repeat.
But with it?
A tree can be arthritic, we can handcuff lightning, and our tongue can become bulletproof.
Our words can be wonderful and wonder-filled if we wish.
You Have Something to Say.
HERE’S HOW YOU’LL LEARN TO SAY IT WELL
Build Your Personal Dictionary
Expand your vocabulary without needing to swallow a thesaurus.
Structure Powerful Sentences
Construct sentences that pack a punch, not a snooze.
Interact with Articulate Language
Learn to speak fluently and avoid sounding like a broken record.
Tune Your Vocal Instrument
Fine-tune your voice to hit the high notes in any conversation.
Reduce Empty Language
Prune out the word weeds to let your eloquence bloom.
Achieve Clear Speaking
Clear the clutter in your mind to make room for brilliant ideas.
Good Speaking is
THE WORLD’S MOST TIMELESS SKILL
Have you noticed more and more articulate speakers surfacing online?
These skilled communicators don't just talk...
They lead, inspire, and transform.
Their ability to clear up confusion and elevate discussions shows how powerful good speaking can be in our information climate.
And this isn't a new trend…
Clear communication has been important for thousands of years.
And great communicators usually emerge when the general population becomes lax with their mental and verbal integrity.
But why do we find certain speakers so captivating?
It's not just their charisma—it's their ability to retrieve the right words and wield them skillfully.
This skill grabs our attention and holds it.
Think about the recent popularity of online motivational “quote” compilation videos…
Many of these have 70, 80, even 90 million views…
Why?
It's the power of well-crafted words that draws people in.
If you look at comments beneath these videos and those below the popular interviews and podcasts online, you’ll find thousands of people reflecting on a time when public figures spoke with freshness and finesse…
Comments like, “Why aren’t we articulate anymore?”
“How does she speak with such eloquence?”
Or, “How do I learn to speak like this man?”
Whether we realize it or not, there’s a deep reverence for language embedded within culture.
Social media is full of beautifully written quotes overlayed on aesthetic images.
Millions follow accounts that champion great speeches.
Even young people appreciate eloquence...
I asked 500 Gen Z members about the topic of articulation...
And many said they follow figureheads online simply because "they said things so eloquently" or "it was how clear the idea was."
In today's world that abounds with information, being clear and articulate is essential.
Unfortunately, our focus is elsewhere.
We pay so much attention to following trends and social protocols…
And no focus is afforded to how we sound.
We dress fashionably and baptize ourselves in fine perfumes…
But for words we wear ragged jeans and a dirty t-shirt.
Words too are fashion.
Now, you might say that good communication is about more than just words…
And you’d be right!
It includes qualities like tonality, body language, and even how we use silence.
However, the art of arranging words in articulate and clever ways is almost always overlooked.
It’s what society has ignored and what BetterSpeak will spotlight.
Uh....
REMOVING FILLER WORDS ISN’T ENOUGH
Let's get one thing straight:
There is no shortage of good communications training out there.
You’ll find thousands of speaking programs focused on polishing your stage presence and perfecting your keynote delivery…
And yes, my fellow communication coaches excel at elevating executives, leaders, and coaches to new heights…
But here’s the catch—the average person isn’t aiming to captivate an auditorium full of people.
The average person faces hundreds of everyday situations that call for just the right words...
Describing feelings, sharing beliefs, chatting with family, consoling friends, or sharing a vision–
These are the moments that test our speaking skills.
You see, it’s the simple conversations that often leave us stumbling for words.
I wanted to offer training that equips you to speak articulately on command.
When you consistently articulate your thoughts clearly, the other qualities—like passion, gestures, and tonality—naturally follow.
If I were to expose you to the most powerful phrases, the most profound speeches, the most persuasive patterns in language, what do you think would happen?
Think about that for a moment…
What happens is people begin unconsciously mirroring those patterns in their speech...
And they discover untapped language potential in themselves.
It’s not just about removing filler words or calibrating body language…
It’s about fostering a fundamental understanding and fluency with language that elevates every interaction, from the boardroom to the dining room.
It doesn't matter whether you’re a hedge funder or a hedge trimmer….
Everyone can better their speech.
And any authority I have in this domain doesn't stem from the fact that I think I’m better than you…
But because I was worse than all of you.
BetterSpeak Founder, Your Instructor
HEY, I’M JOSEPH
When I was 15 years old, I had a stroke and lost the ability to speak...
Due to aggressively self-adjusting my cervical (neck) vertebrae hundreds of times daily, I had impinged critical nerves and inflamed muscle tissue.
This restricted blood flow to the brain and caused a stroke.
Among other side effects, I experienced some paralysis in my limbs and lost the ability to speak.
To be sealed inside your body, silently struggling to utter just one intelligible word is a trial I pray none of you have to experience.
Through a miraculous series of events, I recovered my motor functions and was able to formulate words....
I thought I escaped unscathed, but soon realized I had just begun an intense difficulty with language...
My stroke disrupted my mental sharpness and made it difficult to compose coherent sentences.
This led to acute social anxiety.
I had contributions to conversations, but could never retrieve the right words.
I had disagreements to offer, but my mind wouldn't agree on the words.
I felt forever behind in conversations and began to dread all interactions.
Two years ago, I embarked upon a quest to achieve what I would call verbal athleticism...
This was the ability to be playful, precise, and creative with words.
So, I began feverishly studying language in an attempt to loosen the valve constricting the language flow between mind and mouth.
Very rapidly, I developed a passion for clarity, exactness, and sharp outlines...
My notebook filled with the mad-scientist chick-scratch of graphs and charts detailing the patterns I noticed in conversations and speeches...
I would go to sleep listening to the speeches of MLK, JFK, and Reagan...
I knew my output would only be as good as my input, so during workouts my ears feasted on the poems of T.S. Elliot, Wilde, and Frost.
What I fell in love with was being able to capture the ordinary with words.
Like Neo choosing the red pill in the Matrix, I began to explore and explain the world in a new way...
My thinking was enriched, my intellectual horizons expanded, and I began to enjoy conversations!
I had many questions on rhetoric and linguistics and managed to have discussions with Professor James Pennebaker from UT, Professor James Engell from Harvard, and rhetoric Professor Steve Llano from St. Johns.
These conversations helped me clarify my research and understand how my personal studies related to the field of linguistics.
Finally, I began conquering my language difficulties.
My confidence with words dissolved the social anxiety and I found frameworks for translating my thoughts into sentences that satisfied me.
I began creating YouTube content on this topic and now over 200,000 people enjoy learning about what I was discovering about myself.
I’m ecstatic that so many of you have found my observations worth a view.
Even the fact that you’re reading these words right now means the world.
And I’m far from finished working on myself and for others!
“In the sea of communication programs, Joseph’s stands out as a lighthouse for anyone looking to hone their articulation skills. My eyes have been opened to a whole new world of looking at words I never knew existed. It’s incredible when I see people listen intently to what I’m saying now.”
- Josiah Fox, Author of Saying Goodbye
My Mission
IS TO TRAIN VERBAL ATHLETES
I believe in building products that Make people feel good about themselves.
When you speak better, you feel better.
That's the core of my mission with BetterSpeak.
Just as an athlete trains to master the physical skills of their sport, I train individuals in the art of verbal athletics—a skill set that enables you to bend, twist, and flex words with precision and grace.
Imagine walking into a meeting, brimming with confidence in your ability to articulate your thoughts...
Picture yourself navigating sensitive conversations with ease…
Or describing a scene with such exquisite detail that your listeners can see it through your words…
This level of mastery comes from understanding and practicing the patterns of effective speech.
Like any sport, good speaking is rooted in patterns and practice…
And I'm here to coach you through them.
Think of me as the coach to your inner Mohammad Ali.
While I may not land every punch myself (I’m still a work in progress), I understand what a good blow or block looks like, how it feels, and can describe the technique behind it.
Why am I so passionate about this?
Because I firmly believe that there's something profoundly remarkable about each individual that deserves to be shared with the world.
Each of you has a rich and dynamic mind that’s waiting to be expressed.
Consider the great artists throughout history…
What if Beethoven had never found his way to a piano?
Or Picasso never picked up a brush?
Michelangelo his chisel?
Just as these iconic figures found their medium to share their genius, I am committed to helping others find their medium through speaking.
From Homer to Hemingway to Lincoln to Churchill to King to Obama, their verbal artistry is why you know them.
I bet there’s even a Churchill quote you can dispense right now…
We remember great words.
And what's stopping us from creating more of them?
I want to enable more small victories for humanity through the power of articulate speech!
It’s learnable. In weeks.
WHAT YOU’LL LEARN IN 2 WEEKS
It doesn't take long to speak well.
I designed the BetterSpeak curriculum to be high-impact.
Meaning it’s chock-full of actions that are straightforward yet incredibly effective.
I’ve distilled everything I’ve learned in the realm of articulacy into several essential insights that I call the "10 Rules of Articulacy."
Each rule is a stepping stone to mastering how you use language to communicate more effectively.
Here's a sneak peek at what you'll learn:
Rule 1
Articulacy increases when you consciously select your words.
Learn to choose each word with intention, enhancing the clarity and impact of your message
Rule 2
Effortless articulacy is limited to the size of your surface lexicon.
We'll expand your vocabulary to make eloquence more accessible.
Rule 3
A better word is just seconds away.
Develop the habit of pausing critically to improve verbal precision.
Rule 4
The longer you engage a thought, the greater depth you achieve with words.
Dive deeper into your ideas to express them more fully.
Rule 5
The quality of your speech is a product of your language environments.
We’ll show you how to immerse yourself in environments that enrich your language skills.
Rule 6
Sentences sound articulate when words flow and fit into eloquent molds.
Master the art of crafting sentences that not only convey meaning but also sound beautiful.
Rule 7
An admission of limitation is often the most articulate answer.
Learn the power of humility in communication.
Rule 8
Silence is the hardest part of speaking articulately.
Discover the strategic use of not speaking in your speaking.
Rule 9
A sentence grows fuller when you strip away empty words.
We'll teach you to eliminate unnecessary filler to make your speech more powerful.
Rule 10
A few careless words can erode a great many careful ones.
Understand the impact of ending and starting your sentences.
In BetterSpeak, you'll not only learn what these rules mean but also how to integrate them into your daily communication.
That way, they become as natural as breathing.
This program isn’t just about dumping more information on you…
We already have plenty of that on the internet.
This program is about implementation.
It's about making real changes in how you communicate.
And remember, like any great skill or form of athletics, practice is not optional.
So I’ll show you not just what to practice, but how to practice to improve.
I’m not promising an easy path.
But since when has anything truly worthwhile been easy to attain?
What I can promise you is this:
By The End Of The Program:
You will have a system for speaking articulately that you can use to practice, perfect, and use for your lifetime.
Enroll Today
JOIN HUNDREDS OF STUDENTS ENROLLED IN BETTERSPEAK
Get instant access.
We have no idea where the world will be 10 years from now…
Whether we will be whispering to whales or watching parrots on podcasts (I hope not)…
We don’t know what words will be popular, or which words will be pruned from our culture...
But we do know that verbal athleticism will always be a coveted skill.
And I do know that speaking well has unlocked the world for me.
But what do I know?
I'm just a simple guy on a quest to be well-spoken.
I hope you will consider joining me.
BetterSpeak
$150
Learn articulate speaking with a system that generates real-world results & opportunity.
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How to assemble an articulate vocabulary and retrieve those words at the right moments.
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How to expose yourself to articulate language.
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How to prune empty language, filler words, workhorse words, and dead phrases from your speaking.
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How to ground your ideas in powerful themes like history’s greatest voices.
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Learn how movie characters compose articulate sentences effortlessly.
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How to add structure, beauty, and balance to your speech.
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How we can tune our voice so that what we say sounds weighty and worthy.
Got Questions?
I’ve got Answers
How long will I have access?
You’ll have lifetime access to BetterSpeak! This is the first iteration of this program and there are many more modules in the works that will soon be added to the material. Feedback is always welcome!
Will I be speaking to anyone?
While I strongly advise adhering to the 2-week timeline of the program, it is ultimately self-paced. That said, you will not be speaking to anyone. I am in the process of training our BetterSpeak to coaches to eventually offer support to students (which you will have access to in the future). For now, you will be guided through exercises and resources that will involve speaking out loud. Each day, I also call one of our students to check on progress. So, be prepared to receive an email or call from me. :)
Do I need any prior speaking experience?
Nope! You can do this at any speaking level. This is not a communications course designed to make you fearless on stage. People want to hear your voice and perspective. BetterSpeak discusses how anyone can do this. However, those that have been speaking in a public capacity before will see faster results.
What if I’m unsatisfied with the program?
I have full confidence that the material on the program is accurate to what is promised on this page. If you're not happy with BetterSpeak for any reason, you can reach out by email in the first 14 days and I'll issue a full refund. Although, I would kindly ask that you provide feedback on what I can improve upon to make this program better for future students.
Have more questions? Send me a DM on X and I’ll get it answered!
✘ @joseph_tsar